The connection between film stars and jewellery stores is
something that dates back to decades. As a proof to this claim, Kirtlials, one
of the leading jewellery showrooms, came out with front page advertisements in
reputed dailies, which sported yesteryear heroine Padmini wearing a diamond
belt from Kirtilals.
From then to now, many top jewelers across the country had
tied up with leading stars to promote their business.
Kalyan Jewellers, which has roped in beauty queen turned
actress Aishwarya Rai Bachchan as its brand ambassador, has unveiled 'Floret'
collection recently. South Indian based Kalyan, which operates pan-India, also
has in its list actors like Amitabh Bachchan, Prabhu and others, it may be
noted.
Inspired by nature, Floret collection has got a wide array
of designs that resemble flowers and other masterpieces of nature. Kalyan has
recently opened six new stores, focussing on Gulf area. In India, it operates
52 outlets across the length and breadth of the country.
Stores of Kalyan Jewellers are open on Sunday also to cater
to those who want to do shopping during the weekend. For more details, log on
to www.kalyanjewellers.net
The ‘En Thangam En Urimai’ campaign by Prabhu for Kalyan
became a huge hit and it prompted many jewellers in Chennai and Tamil Nadu to
keep their prices attractive. News sources offering Chennai gold rate live to
media houses said that the Prabhu campaign was a roaring success, though it
evoked few guffaws from certain sections.
“En Thangam En Urimai became a slogan and it caught the
attention of whole of Tamil Nadu. Many used it for various purposes,” said the
sources, which offer Chennai gold rate live. Khazana Jewellery, which has 34
stores across India, has signed Tamannah as its brand ambassador. A top actress
in Tollywood and Kollywood, Tamannah has got a huge fan following and Khazana
expects it would help the brand.
A promotional material of Khazana, featuring Tamannah, says
'With 34 stores across India, the jewels from Khazana will add beauty to your
beauty'. 'Exclusively for you, Khazana has got jewels that are designed with
detailed craftsmanship. They are not just beautiful to look at. But will add
more to your beauty.'
Khazana too keeps its stores open on Sundays. More details
can be had at www.khazanajewellery.com
Small stores which operate from large towns and tier-2 and
tier-3 cities of Tamil Nadu too are no exception in having celebrities as their
brand ambassadors. They target stars who are in the evening of their market,
apart from television actors.
Their advertisements feature in the regional editions of
newspapers, besides local cable television channels. Coming back to leading
jewellers, Malabar Gold has Suriya to bat for it, while Joyalukkas uses the
star power of Madhavan. Jos Alukkas, another leading jewellery brand, had a
popular advertisement featuring Vijay. While NAC ads featured Trisha, Sneha was
the brand ambassador for Saravana Stores.
Not just jewellers, but gold loan firms too are no exception
when it comes to having celebrities on board as brand ambassadors. Manappuram
roped in a series of stars, including Tamil actor Vikram, to make the brand
popular.
“The star power adds immense value to the jewellery brands.
In turn, the actors and actresses huge money by endorsing these brands,” say
sources offering Chennai gold rate live, explaining the reason behind jewellery
showrooms and gold loan firms roping in stars for their promotional campaigns.
For more details;
http://www.chennai.goldratelive.com/price/
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